Archive for the ‘General Interest’ Category

Selling jellyfish on the internet, and other true tales from today’s creative entrepreneurs

Tuesday, September 16th, 2014
Medusae Collection by alumna Roxy Russell.

Medusae Collection by alumna Roxy Russell.

To be bold is to be confident and courageous, willing to take risks. It’s an essential trait shared by a powerhouse group of speakers assembled for BOLD: The Art Center Symposium for Creative Entrepreneurs, a one-day confab and networking event at the College’s Hillside Campus in Pasadena.

At once motivational and practical, the September 6th program offered personal testimonials from successful entrepreneurs, along with concrete skills and strategies that participants—multidisciplinary and multigenerational—could apply to their own creative endeavors.

The question on President Lorne M. Buchman’s mind as he greeted the full house: “What does it take to create a pertinent and relevant design education today? It used to be that the education was set up to get you a job. In 2014, you realize the student body is different, millennials are different. Something has shifted—and it has everything to do with entrepreneurship. There is a power, an insight, an energy, a compulsion even, to create innovation.”

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Ike Morgan’s portraits of cultural icons inaugurate Art Center’s newest exhibition space

Friday, September 5th, 2014
Ike Morgan's paintings are the first to grace the walls of South Campus' Hutto-Patterson Exhibition Hall

Ike Morgan’s paintings are the first to grace the walls of South Campus’ Hutto-Patterson Exhibition Hall

In 2014 Art Center College of Design opened a new home for two of its dynamic visual arts programs—Fine Art and Illustration—at the College’s South Campus in Pasadena. Renovation of the former post office was made possible in part due to the generosity of the Hutto-Patterson Charitable Foundation, providing a dramatic atrium space in the center of the building to showcase the work of Art Center students and visiting artists through a rotating series of exhibitions.

On Thursday, September 11, the Hutto-Patterson will unveil its inaugural show: California’s first solo exhibition of self-taught, Texas-based artist Ike Morgan, which will remain on view through December 5, 2014. “U.S. Presidents and the Mona Lisa” features 16 unframed paintings on paper and two larger works on canvas, reflecting Morgan’s enduring interest in making pictures of George Washington and Mona Lisa.

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Art Center challenges career changing creatives to ponder: Why work?

Wednesday, September 3rd, 2014
Ad for Art Center's Why Work campaign

Ad for Art Center’s Why Work campaign

Why work?

It’s a compelling question; but one most of us are too busy working to contemplate. Beyond the practical necessities of gainful employment, however, lies a whole set of considerations that have more to do with personal fulfillment and authentic creative expression. It may seem like a luxury  to factor these qualitative variables into one’s employment equation. But in today’s growing creative economy, there’s a strong argument to be made for cultivating a career that leverages those right brain talents.

Art Center has long been a training ground for those seeking to land a day job that also happens to be a creative calling. It’s a defining characteristic of both the College itself and its students, faculty and alumni. It also happens to be the driving force behind the College’s new “Why Work” campaign developed by award-winning advertising firm WONGDOODY, which hinges on one question:  “Why work for a living?” Because the corollary to that question is that when you love what you do, you’ll never work a day in your life. Compelling, isn’t it?

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Change|Maker Jon Jon Augustavo: His ‘Same Love’ video topped the charts, opened hearts

Friday, August 29th, 2014

Filmmaker, cinematographer and music video director Jon Jon Augustavo (MFA ’12 Film), recognized for his dynamic and evocative narrative style, is a three-time MTV Video Music Award-winner best known for his collaborations with rap duo Macklemore & Ryan Lewis on their Grammy Award-winning “Thrift Shop” and chart-topping hit, “Same Love.” The latter alone has generated more than 125 million views on YouTube.

In fact, of all the work he has done, Augustavo is proudest of “Same Love,” a marriage equality anthem whose groundbreaking rise on the pop charts was noted by The New York Times. “I originally thought I just needed to make a great story,” said Augustavo. “I didn’t think there were any social ramifications. But we put it out right before the vote for same-sex marriage in Washington,” a reference to his and the band’s support for Referendum 74 on their home state ballot in 2012. “And months afterward, the emails I received, the people I met who said that it was so important to them — I’ve never had that experience in my life. I could stop making anything right now and I’d be happy to at least have done that.”

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Change to spare: Art Center students develop social innovation campaign to ease homelessness

Monday, August 25th, 2014

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Money magazine ranks Art Center grads among the most employable in the nation

Friday, August 22nd, 2014

 

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Alumnus Dan Goods, Visual Strategist at NASA’s Jet Propulsion Laboratory, stands with “Refraction,” an artwork he created with fellow alum David Delgado.

An Art Center education doesn’t come cheaply. It requires a high-deposit, high-return investment of resources, tapping reserves of creativity and cash. But Art Center students know these initial sacrifices will pay off down the road when they emerge with an education custom designed to equip them for creatively and financially fulfilling careers. Money magazine reinforced the College’s reputation for boosting its grads’ professional prospects this week when it ranked Art Center third on its list of 25 of the best college values.

In response to millions of parents seeking colleges that strike a balance between affordability and professional prestige  and training, Money devised a new tool to measure a college’s ROI.  The new ranking places Art Center at number three on its “Value All-Star” list since, according to the editors’ careful calculations, Art Center alumni exceed expectations when it comes to earning. Money found that our grads take home an extra $12,000 per year early in their careers, using criteria based on three equally weighted categories: quality, affordability and career outcomes. The magazine defines outcomes almost entirely in terms of how much students earn after graduation.

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Ready. Set. Snap! Corporate teams stretch boundaries at rubber band-powered Formula-E race

Wednesday, August 13th, 2014
Formula-E 2014-7008

Team Mattel celebrates record breaking speed after competing in the new Formula-E race Pro-Class category.

Figuring out how to build and power a race car using a 16-foot long rubber band is not your typical corporate team building exercise. But, it turns out, that’s exactly the kind of creative boost the business world needs. For the first time, the international Formula-E race at Art Center included a “Pro Class” category with teams participating from Mattel in El Segundo and Axial, a remote control car company based in Irvine. Competition was fierce and teams were gunning for the gold in the 9th annual “day at the races” showcasing talented students, businesses and even a junior race car design set.

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Summer 2014: Countdown to commencement!

Tuesday, August 12th, 2014
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Getting ready for Grad Show. Photo: Lucia Loiso

The computer labs are packed. The shops are humming at all hours. Visitors from sponsoring companies and organizations are streaming through campus to attend final presentations. And the Student Gallery is full of projects in and out of the coveted space. These telltale sights and sounds can only mean one thing at Art Center: Week 14 has arrived.

The state of the campus is a visual reminder of the frenetic energy generated by Art Center students sprinting toward finals. The end of the term is here; and for 111 students, this week marks their last. Saturday evening, after countless all-nighters, critiques, finals, internships and hopefully some fun, 100 undergraduate and 11 graduate students will be awarded their degrees. As we count down to commencement, we celebrate these creative and talented individuals who are about to take on the world and honor the great teachers who have guided the way. Here’s the lowdown for the week.

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Not sure what type of design to study? Sample them all in Andrew Hall’s Design 360

Monday, August 11th, 2014
Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

For the past four years, artist Andrew Hall has taught Design 360 at Art Center at Night (ACN), Art Center’s continuing studies program. Design 360 gives students a whirlwind tour of many of the major disciplines offered at the College, including: advertising, graphic design, filmmaking, illustration, product design and transportation design.

In the class, he asks his students to imagine a product that “protects something” which can be “something obvious like safety goggles” or something more abstract “like a camera, which protects memories.” Then, for the next 12 weeks, students give their product the full treatment—designing everything for it from a logo to a storyboard for a 30-second commercial—and then present it to the class, complete with drawings that show their process. “The presentation teaches the importance of really owning your concept.”

Hall finds the diversity of his students particularly inspiring—some take Design 360 when they’re at a point in their career where “they’re just treading water and need to make a big decision” while others treat the course as a philosophical journey. “Some of them come up with solutions far more cerebral and spiritual than a product you can hold in your hand.” (more…)

Art Center in the News | July 2014

Friday, August 1st, 2014

 

National Geographic featured Art Center alumna xxx  and her award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenasphoto

National Geographic featured Art Center alumna Neeti Kailas’s award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenas

From National Geographic to The Huffington Post; from stylish sensors for your fingernails to a design to detect deafness in newborns, Art Center’s students, faculty, staff and alumni are media headliners. Click a few of the links below to get a taste of recent coverage about diverse subjects including a mobile home tour through Detroit, origami art on speed, smart growth for future generations of artists and designers, the benefits of naps and much more.