Category Archives: Graphic Design

Tales from the art side: ArtCenter launches Untold Stories to share alumni Q&As

Jon Jon Augustavo (MFA 13 Grad Film)
This short is not only something I’m proud of—the tone, the look and the story are all representative of my voice as a filmmaker and it is probably the last time I was able to create something that’s not weighed down by expectation or inundated by other voices. This is something that is truly me. More recently I’m waking up and developing a few independent feature films. Films go much slower than commercials and music videos and the projects start out seeming so far away, like a pipe dream. But in the blink of an eye everything starts to happen and it’s all on top of you.

We have created a virtual sharing space, Untold Stories: Q&As with ArtCenter Alumni, for alumni to talk about their past, present and future projects as well as the ideas and challenges that shape their careers, lives and work.

ArtCenter alumni are some of the most accomplished art and design professionals in the world. We hail their prominent successes in our various digital and print publications, including Dotted Line, Dot magazine, the Viewbook and social media channels.

We are proud to share these triumphant moments. But fame—or even outsize accomplishment—is not the only evidence of success. We believe that inspiration, innovation and authenticity are the true hallmarks of a creative and fulfilling life. So, as we celebrate our 85th anniversary we are embarking on an effort to understand meaningful achievement in all its variations and to share the many untold stories of ArtCenter alumni.

In many ways the site is an anthology of alumni work and will be used as a source for content on all of our communications channels where we will continue to share the ArtCenter story with the world. Alumni have been invited to explore and engage with Untold Stories by answering questions and submitting images to this highly visual and highly personal space. This is the place where designers and artists share their thoughts as well as their work. Here is a small sample of posts already inhabiting the space. We invite you to visit Untold Stories to peruse the rest and keep checking back for new entries.

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HQ:LA Part 2 Yo Santosa – Creatives calling LA home

Alumna Yo Santosa at Ferroconcrete's downtown studio. Photo: Stella Kalinina

Alumna Yo Santosa at Ferroconcrete’s downtown studio. Photo: Stella Kalinina

For creative professionals, the allure of Los Angeles goes far beyond ‘You can’t beat the weather.’ In this series, ‘HQ:LA,’ we invite you to meet three thriving entrepreneurs who have made the City of Angels their headquarters. Today: Alumna Yo Santosa.

Continuing from our first stop, we head three miles west in the Entertainment District to find another clash of sounds playing out, this one driven by jackhammers and a rumbling cement mixer.

The noise makes it hard to hear Graphic Design alumna Yo Santosa (BFA 00), founder and creative director of design firm Ferroconcrete, whose rebranding projects include helping turn Pinkberry into an international presence, creating motion graphics for TBS, and redesigning the logo for The Today Show.

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7 inspiring and delightful nuggets of ArtCenter wisdom from the 2015 Core77 conference

Alumna Jessie Kawata speaks at the Core77 conference.

Alumna Jessie Kawata speaks at the Core77 conference.

Core77’s second annual conference came to town last week and set up shop in downtown Los Angeles at Vibiana, the former cathedral now event space, which Core77 called “an architectural gem” and touted as a venue that once hosted a concert by Snoop Dogg (“If it’s good enough for Snoop, it’s good enough for us.”).

It was also good enough for seven members of the ArtCenter community who appeared on stage at the conference, whose theme was Designing Here/Now, and who delighted and inspired the packed audience with “thought-provoking ideas and projects that are years ahead of schedule.”

Appearing on stage were: alumni Nadine Schelbert, Matthew Manos, Jessie Kawata, and Javier Verdura, the latter appearing in conversation with Transportation Design faculty Eric Noble; Advertising and Graphic Design faculty Nicole Jacek; and former faculty Ravi Sawhney.

For your own inspiration and delight, we’ve assembled seven of our favorite ArtCentric quotes from the stage:

“Water has its own will. When you design with it you have to develop an understanding for that will. You can never truly control it, but you can entice it to behave a certain way.”

Nadine Schelbert (BS 02 Environmental Design)
Director of Design, WET

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Totally MAX’d Out: Adobe debuts showstopping digital design tools, Fujifilm partnership amid pyrotechnic razzle-dazzle

Like conventioneers to the swag table, over 7,000 creative professionals from the four corners of the globe descended on the Los Angeles Convention Center last week for Adobe MAX 2015, Abobe’s annual celebration of creativity and their amazing tools that help designers turn imagination into reality.

This year’s theme “Changing the World Through Digital Experiences” resonates well with Art Center’ ethos of changing the world through design—design made possible in large part by Adobe’s ever-widening, ever-more-powerful line up of creative software.  Indeed, many of the greatest changes that design will enable in the coming years will likely involve Adobe’s Creative Cloud at some point in the creative process.

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Explore. Reform. Succeed: How psychographic profiles drive Graphic Design’s innovative new website

Graphic Design alum Youmna Chamcham's takes a Reformer's approach to design

Graphic Design alum Youmna Chamcham takes a Reformer’s approach to design

When a highly regarded graphic design program launches a new website, it’s often received by design community with the heightened levels of scrutiny and anticipation reserved for the latest iPhone unveiling. And those expectations become stratospheric when that academic department happens to have distinguished itself with its pioneering transmedia curriculum.

But all that pressure to dazzle the design world did not deter ArtCenter Graphic Design Chair, Nik Hafermaas, from breaking with convention in both the conception and execution of his department’s newly minted website. Instead, Hafermaas recruited a core group of innovative designers to take a distinctly idiosyncratic approach to developing and building the content of the site around a set of user archetypes known as “psychographics,” based on demographic research of likely visitors. The look and feel of the site was then created based on the written psychographic Q&As that Graphic Design faculty member Guillaume Wolf had assembled as the site’s driving conceit.

Hafermaas’ risk paid off. Artcenter.edu/gx launched to great acclaim earlier this month. As the raves continued to roll in, we seized the opportunity to ask Hafermaas to illuminate the unconventional process that lead him to create a site inspired and inhabited by the presumed end user.

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Nothing to lose: A conversation with OutNetwork president and graphic design student Gianfranco Ocampo

Gianfranco Ocampo at ArtCenter College of Design

Gianfranco Ocampo this summer at ArtCenter College of Design’s South Campus. Photo by Chuck Spangler

Before Gianfranco Ocampo embarked on his first trip to Europe this fall as a participant in the Berlin Studio study away program, we sat down for a conversation with the upper-term Graphic Design major. Ocampo loves to travel, and over the years his family in Los Angeles has hosted many exchange students, one of whom in turn hosted Ocampo when he visited Japan for his 18th birthday. Already bilingual (English and Spanish), Ocampo learned to speak Japanese and to cook Japanese food. Confident and outgoing, he’s a people-centric person at home in the role of ambassador. As a peer mentor with the Center for the Student Experience (CSE), he welcomes incoming students to ArtCenter and this year was named president of OutNetwork, ArtCenter’s Gay, Lesbian, Bisexual, Transgendered, Questioning, Intersex and Allies (GLBTQIA) student club. The group is dedicated to fostering a multidisciplinary, multigenerational community that shares an interest in the intersection between GLBTQIA identity and the creative arts; members include current students and faculty as well as alumni. For Ocampo, advocating for important causes is integral to his calling as a designer.

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Reach out and Art Someone

Still from film workshop video

Still from film workshop video

What started as a passion project for Alvin Oei, has morphed into an official and active ArtCenter student club that brings the disciplines of art and design to underserved kids in the community. This past summer, some sixteen Environmental Design, Film, Graphic Design, Illustration, Interaction Design and Product Design students participated in Art Reach volunteering in two separate local Boys & Girls club locations, offering a number of twice weekly workshops.

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From techno to wearable tech: Study abroad students showcase Berlin-influenced wearables

“Head to Toe, Berlin” was a study abroad upper term course involving ten students from Product Design, Interaction Design, Graphic Design and Illustration. With nine weeks in Berlin, this immersed students in the design, textile and fashion industries of Berlin. Through field trips to designer studios, museums as well as input from professional guest speakers and studio work sessions, students were empowered to develop their own collection of designs focusing on head to toe wearables: apparel, accessories, soft goods, textiles and/or wearable tech.

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Catch a sneak peek at the past, present and future of fonts and ArtCenter’s new Hoffmitz Milken Center for Typography

The centerpiece of the student-produced show was an interactive typographical timeline enabling viewers to create a customizable program. Photo by Nik Hafermaas

The centerpiece of the student-produced show was an interactive typographical timeline enabling viewers to create a customizable program. Photo by Nik Hafermaas

The passageway leading into the South Campus gallery is swimming in an alphabet soup of letters and familiar icons and signage, hawking everything from the latest blockbuster to cheap, fast cash loans. It’s an immersive experience in the nuanced codes and messages contained within the various fonts and typefaces that punctuate our modern landscape. This visceral typographic encounter acts as an introduction to the student-produced temporary show, 85_15 TYPOGRAPHY: PAST/PRESENT/FUTURE, which is the first exhibition to be presented by the new Hoffmitz Milken Center for Typography (HMCT), due to make its official debut on November 7 with the Symposium and Center opening celebration in its permanent space on the ground floor of ArtCenter’s 950 South Raymond building.

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Going bold and going home: ArtCenter’s graphic identity, past and present

ArtCenter’s original 7th Street campus, 1947

ArtCenter’s original 7th Street campus, 1947

At the beginning of 2013 the Design Office began evaluating the ArtCenter identity and considering possible adjustments that could enable a stronger, more flexible presence, particularly with online communications in mind. Our intent wasn’t to rebrand ArtCenter, but rather to make stronger use of the existing graphic identity elements that have always been associated with the College. This process led to a fascinating deep dive into the history of ArtCenter’s identity. We looked into the origins of the orange dot and studied 85 years of ArtCenter promotional materials to identify the things that represent the essence of who we are. Here’s what we found:

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