Archive for the ‘Graphic Design’ Category

Remake, revise, refine, rethink: Check out episode 2 of our Student/Space video series

Wednesday, December 3rd, 2014

Creativity begins with a leap of faith. It’s a belief in one’s ability to transform the spark of inspiration into a work of art or design that exists in some form within the physical or digital world. And as with any risky endeavor, sometimes serendipity occurs and the work takes on a life of its own. Other times, things don’t work out as planned. Unexpected challenges rear up. Obstacles stubbornly resist removal. Life happens.

And while the iterative process of gear-grinding experimentation often adds depth and complexity to the final creation. Sometimes there are hurdles that simply can’t be cleared. Unfortunately, that was the case this term for one of our Student/Space participants, Rosie Geozalian, an Advertising student who had to shelve her promising project (creating a spot for the language learning system, Rosetta Stone) due to personal reasons.

(more…)

Typography Center to be Established with $2 Million Gift, Honors Beloved Professor Leah Hoffmitz Milken

Tuesday, December 2nd, 2014
Leah_Hoffmitz_with-student-Copyright-Steven-A-Heller-Art-Center-College-of-Design

Letterform expert and Professor Leah Toby Hoffmitz Milken works with a student at Art Center where she taught for more than 20 years. © Copyright Steven A. Heller and Art Center College of Design

Typography is the hidden power player influencing the way we read, talk, write and interact with the digital world. Storytellers throughout corporate America, from soap makers to car manufacturers, articulate ideas through common visual languages. Similarly, global initiatives like the (RED) awareness campaign thrive from strong visual recognition. Armed with 21st-century visual literacy skills, artists and designers can be among the most important drivers in reaching consumers and influencers, helping business leaders communicate with each other and creating value for industry as well as nonprofits.

To that end, Art Center, this week announced a $2 million gift to the College from the Lowell Milken Family Foundation that will establish the Hoffmitz Milken Center for Typography. The Hoffmitz Milken Center’s aim is to advance the research, teaching and understanding of letterform design and typography. Recognizing typography as a vital component of our visual culture, the College has been developing plans to make Art Center a central influential force in this field. The Foundation’s gift helped turn those plans into reality.

(more…)

Art Center’s Berlin program highlighted in Superior Magazine Q&A with Graphic Design’s Simon Johnston

Wednesday, November 12th, 2014
Simon Johnston

Simon Johnston

The following interview with Graphic Design faculty member Simon Johnston originally appeared in Superior Magazine. We’re republishing it here because it’s incredibly illuminating about Art Center’s BIKINI Berlin program as well as the depth of Art Center’s iterative process. And it’s not every day that a faculty member makes the pages of a men’s fashion magazine!

We live in a world that is controlled and dominated by technology. But students from Art Center College of Design, who are currently guests in BIKINI Berlin, have carried out an experiment. Banned from any technology, they focused their creativity on the actual process of design, and worked with analog methods and tools in their creative process. The results are remarkable, and will be shown in the form of an exhibition on November 20th. This project is directed by the designer and typographer Simon Johnston.

(more…)

Is Art Center the creative equivalent to bootcamp?

Friday, November 7th, 2014
Graphic Design alumnus Michael Noh's (BFA 14) SYNC project. Photo: Alex Aristei

Graphic Design alumnus Michael Noh’s (BFA 14) SYNC project. Photo: Alex Aristei

Studying at Art Center is like going through boot camp. You’ve probably heard students and alumni from the College compare those two experiences. But how realistic is that analogy?

Graphic Design alumnus Michael Noh (BFA 14), who graduated this past summer, has an answer. Prior to studying at Art Center, Noh served in the Army Reserves for four years, during which time he designed multimedia communications and also served on a tour in Iraq as part of a Psychological Operation (PsyOp) unit.

Which means, yes, he went through boot camp. So I put the question directly to this military veteran and working designer: Is graduating from Art Center really akin to surviving basic training?

(more…)

An insider’s view of Art Center’s creative process with our latest round of Student/Space videos

Wednesday, October 29th, 2014

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process with the series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.

Worth a rewatch: Graphic Design department’s new Begin Here video

Wednesday, October 22nd, 2014
Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

(more…)

Seeing stars with Dan Goods: NASA’s resident wizard of wonderment and REALSPACE exhibitioning artist

Thursday, October 16th, 2014
Dan Goods and David Delgado Refraction, 2014 on view in REALSPACE. Courtesy of the artists.

Dan Goods and David Delgado, Refraction, 2014; on view in the Williamson Gallery’s REALSPACE show. Courtesy of the artists.

What are you doing with your special moment in time today? This pointed challenge culminates an inspiring TEDx Talk by Graphic Design alumnus Dan Goods, who works as a visual strategist (aka resident artist) at NASA’S Jet Propulsion Laboratory (JPL) in Pasadena. Here’s how Goods answers his own question: “I’m creating experiences for people that give them a moment of awe and wonder about the universe we live in.”

(more…)

Change/Makers video: Crossing borders and disciplines with Graphic Design and MDP alum Rebeca Méndez

Thursday, October 9th, 2014

Rebeca Méndez holds Art Center degrees in two different disciplines, Graphic Design (BFA, ’84) and Media Design (MFA, ’97). Her life and work stand as a testament to defying the conventions of those fields by expanding the definition of what it means to be a working artist and designer. She has forged her own path through punishingly uncharted terrain that’s taken her to the arctic tundras of the earth’s poles, as well as many untamed territories.

For these reasons among many others, Méndez was chosen to be the subject of the latest installment in the Change/Makers series of video profiles, which explores the ideas and passions informing the creative practices of some of Art Center’s most innovative and inspiring alumni.

(more…)

Art Center alumni notes: August and September 2014

Friday, October 3rd, 2014
Doug Aitken: Still Life Regen Projects, Los Angeles

Doug Aitken: Still Life
Regen Projects, Los Angeles

Art Center’s enterprising diaspora has been making a creative impact far and wide during August and September. Here’s a primer of the past two months’ worth of alumni accolades and accomplishments.

(more…)

Science and Art collide in the REALSPACE exhibition at Art Center’s Williamson Gallery

Thursday, September 25th, 2014
Dan Goods andDavid Delgado Refraction, 2014 Theater light, water, custom electronics 19 x 25 ft., dimensions variable. Courtesy of the artists.

Dan Goods and David Delgado; Refraction, 2014; Theater light, water, custom electronics; Courtesy of the artists.

The painter Willem de Kooning once said that the idea of space “is given to the artist to change if he can.” And of the real, Robert Rauschenberg opined that a painting “is more like the real world if it’s made out of the real world.” Space in painting is measured on a scale that begins with deep illusion depicting what appears beyond the window of the canvas, and moves successively forward to tangible real tactility in front of the canvas.

Where an artist chooses to work on that illusion-to-reality scale can have meaning in and of itself. And the modern history of those choices can be viewed as a kind of archeology of existential change. The exhibition REALSPACE, opening October 4 at Art Center College of Design’s Williamson Gallery, is meant to reflect on how science intersects with that history. Poeticized by artists and studied by scientists throughout human history, the intractable reality of the natural world is examined by contemporary art and artifacts included in REALSPACE.

REALSPACE will be installed in the Williamson Gallery October 4, 2014 through January 18, 2015. The public is invited to an opening reception on Friday, October 3, from 7 to 10pm. Artists in the exhibition include Adam W. Brown and Robert Root-Bernstein, James Griffith, Dan Goods, David Delgado, Santiago Lombeyda, Rebeca Méndez and Jennifer Steinkamp. Artifacts and writings by James Ferguson (1710-1776), William Herschel (1738-1822), and Sir Isaac Newton (1642-1727), on loan from The Huntington Library, are also featured in the exhibition that combines works from contemporary art and science.  At its opening, the exhibition will be accompanied by a 20-page free booklet and, eventually, a 40-page catalog.

(more…)