It’s been a fruitful awards season—and not just for the creative team behind Birdman. Art Center alums have amassed an impressive array of accolades, from the Caldecott Medal (the Oscars of children’s literature) to the Oscars themselves. So in lieu of glitzy after party, we’ve done the next (or perhaps next, next) best thing and compiled highlights from our alumni community’s recent accomplishments below. Enjoy!
Archive for the ‘Graphic Design’ Category
Art Center’s reputation as a creative proving ground doesn’t exactly evoke images of artistic ardor, sunset strolls or even longing looks among the library stacks. But, as the saying goes: love is stronger than hate, war…or, in this case, work-weary creative determination. In fact, you might be surprised to learn that Art Center’s bridge has also served a figurative function, fostering deep and durable connections among more than a few alumni who have tied the knot.
So, in honor of Valentine’s Day, we’re taking a closer look at the elements unique to couples who survived three years of Art Center’s intense maker bootcamp of high-standards and brutal crits and successfully applied the iterative process to love.
From Oxygen’s Street Art Throwdown to Spike TV’s Framework to the 2015 Academy Awards to Toyota’s MIRAI—Art Center alumni were featured across the media landscape, doling out expertise on art and design-based reality shows and creating inventive animation and futuristic vehicles. See the full scope of this month’s alumni accomplishments below.
Laughter, tears and, most of all, love was in abundance last Thursday evening, when more than 200 close friends and family gathered in Art Center’s Wind Tunnel Gallery to remember the extremely perceptive, bigger than life, impressively precise, brutally honest and encouragingly supportive Leah Toby Hoffmitz Milken, who passed away in October after battling a rare form of brain cancer.
President Lorne M. Buchman described Leah’s teaching as “the spine,” the core, the fundamental center for the design practice of her students. “Letterforms are a significant means through which human knowledge is conveyed and made precise, he explained. “Leah gave us the gift of knowing language, of seeing the visual word, in its most precise and exacting form. And from that came a release, a creativity of communication that can only enhance our experience as human beings.”
Has alum Chris Do helped reinvent the music video with the interactive design for the Coldplay hit, “Ink?”Wednesday, January 28th, 2015
The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.
The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!
In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.
In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.
“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”
You can experience the “Ink” video here.
Cloud 9 formation: Environmental Design students draw inspiration from nature and Buckminster Fuller for innovative pavilion on Spain’s Costa BravaWednesday, January 14th, 2015
Cloud 9, an award-winning Barcelona-based firm known for its dynamic, cutting-edge architecture, has collaborated with Art Center’s Environmental Design Department to design and fabricate a work/play pavilion for a residential site located on Spain’s Costa Brava.
Students from multiple disciplines were challenged to create an innovative structure that would draw inspiration from the local environment (a Mediterranean hillside amid tall pine trees), integrate new media, and become a case study for future projects. Cloud 9 director Enric Ruiz-Geli, imbued by Buckminster Fuller’s interest in natural geometry and parametric design, gave students their brief in February 2013 and followed up with regular visits as the project progressed. Concepts were developed and prototyped at the College’s Hillside Campus in Pasadena before being implemented at the site in Spain.
Art Center president (and theater director) offers expert advice to creatives upping their presentation skillsMonday, January 12th, 2015
It’s a chilly Wednesday morning in late November, and it’s showtime for a dozen students in Petrula Vrontikis’ Creative Presentations and Critiques class. Gathered in semi-darkness in the nearly empty Ahmanson Auditorium, they are joined by a few invited guests, among them Art Center President Lorne M. Buchman.
For their end-of-term critique, the 12 students will present 15 images for 15 seconds each—an abbreviated PechaKucha. Standing alone on stage and narrating their slideshows without a script, the students have all been given the same assignment, to trace their own individual journeys as artists and designers. For six of them, today is a rehearsal; for the rest, this presentation will be their final. Some are more nervous than others.
Spring 2015 Orientation begins today. And while an Art Center initiation holds the potential to overwhelm and intimidate with its alphabet soup of acronyms (extra credit to any new student who can define ACCD, CSE, JFK and LAT). Then there are those daunting tales of Art Center’s punishing workloads and cringe-inducing crits.
Of course, it’s worth noting that any challenges encountered here will not be experienced in vain. There is a method behind the madness. An Art Center education, above all else, instills a process-driven approach to the audacious act of bringing innovative and imaginative ideas to life.
Creativity begins with a leap of faith. It’s a belief in one’s ability to transform the spark of inspiration into a work of art or design that exists in some form within the physical or digital world. And as with any risky endeavor, sometimes serendipity occurs and the work takes on a life of its own. Other times, things don’t work out as planned. Unexpected challenges rear up. Obstacles stubbornly resist removal. Life happens.
And while the iterative process of gear-grinding experimentation often adds depth and complexity to the final creation. Sometimes there are hurdles that simply can’t be cleared. Unfortunately, that was the case this term for one of our Student/Space participants, Rosie Geozalian, an Advertising student who had to shelve her promising project (creating a spot for the language learning system, Rosetta Stone) due to personal reasons.