At the beginning of 2013 the Design Office began evaluating the ArtCenter identity and considering possible adjustments that could enable a stronger, more flexible presence, particularly with online communications in mind. Our intent wasn’t to rebrand ArtCenter, but rather to make stronger use of the existing graphic identity elements that have always been associated with the College. This process led to a fascinating deep dive into the history of ArtCenter’s identity. We looked into the origins of the orange dot and studied 85 years of ArtCenter promotional materials to identify the things that represent the essence of who we are. Here’s what we found:
Archive for the ‘Graphic Design’ Category
“Sun is shining. Weather is sweet. Make you wanna move your dancing feet.” Bob Marley
This Saturday, following a sometimes exhaustive, always intensive, memorably vigorous and astonishingly creative commitment to making and learning, 91 ArtCenter students will receive their diplomas. This will be the second graduation ceremony to be held at the Pasadena Civic Auditorium, a thankfully climate-controlled venue conveniently located between Hillside and South campuses.
As the day approaches, let’s celebrate these creative and talented individuals who are about to take on the world. Here’s the lowdown for the week:
Here’s your early summer bounty of Art Center alumni notes, news and happenings, best enjoyed with a cool beverage, under a shady tree on a breezy afternoon.
It’s no surprise that lifelong friendships are often forged out of the rigor and intensity of an Art Center education. Take Mark Smith (BFA 88 Graphic) and Chris Lundy (BFA 89 Illustration), who met at Art Center in 1985. What’s followed has been 30 years of artistic collaborations, a shared love of music, film and writing and surf days on the beach. When Chris was diagnosed this past September with glioblastoma multiforme, a cancerous tumor of the brain, the two friends met the challenge side by side. Inspired by each other and their shared Art Center experience, they decided to create a scholarship in Chris’s name.
On Saturday, July 18, an exhibition spearheaded by Mark will showcase Chris’s extraordinary paintings, with proceeds going to support the Chris Lundy Creative Scholarship. The fund will provide financial assistance to talented Art Center students. Mark offered to talk to us about the exhibition, which will take place at the headquarters of Hurley in Costa Mesa, and his friendship with Chris. Here’s our conversation:
Alumni video: Strategic brand storyteller Michael Etter sources his inspiration for the ‘beerification’ of wineTuesday, May 19th, 2015
Pizza delivery, filmmaking and teaching are not typical bullet points on a designer’s resume. But Michael Etter (BFA 03 Graphic Design) took a roundabout route to his chosen field at Art Center, which he ultimately came to see as the most effective means to exercise his passion for storytelling. The thread connecting all his diverse interests has always been a narrative one, which continues to inform his work today as a strategic brand storyteller.
What does that mean exactly? As you’ll see in the above video and the Q&A below, Etter works to define brands as if they were characters in a story he’s writing. He then shapes a campaign around the specific attributes of the company. It’s a process that has yielded supremely successful results. Case in point: His recent campaign for Union Wine Company, which was designed to take the pretension out of wine drinking and make it more casual and accessible to non-oenophiles. The resulting campaign combined design innovation—selling wine in cans. But it was Etter’s bold narrative about the “beerification of wine” that distilled the essence of the idea into a media-friendly easily digestible package, generating a smash hit for Union, which quickly sold out of its first run of cans and is now expanding its reach far beyond its roots in Oregon.
Spring has sprung for Art Center’s alumni community, which collectively bloomed with media attention and creative activity. Here we’ve gathered a bouquet sampling this group’s impressive undertakings.
A fresh crop of creatives, 205 strong graduated from Art Center this past weekend, ready to harvest and haul their skills to the marketplace. The first pages of these grads’ yet-to-be-told professional narratives could involve launching a start-up, diving into a new position at a high-profile agency or escaping on a global adventure to see the world and collect some inspiration in the wilderness instead of the concrete jungle.
We decided to check in with a few during Spring 2015 Grad Show—our annual recruitment open house.
Earl Gee (Graphic Design, 1983), has been selected as an AIGA San Francisco Fellow for 2015. AIGA, founded in 1914, is the oldest and largest professional membership organization for design, with 69 chapters and over 25,000 members. AIGA San Francisco, founded in 1983, is one of the largest AIGA chapters in the nation with over 1600 members. The AIGA Fellow program recognizes mature designers who have made a significant contribution to raising the standards of excellence in practice and conduct within the design community and their AIGA chapter. Fellows are honored for their design practice and other contributions in a range of areas, including education, writing, and leadership.
Alumni from across the country gather to celebrate the life of graphic designer Doug “Big Dog” OliverFriday, April 3rd, 2015
Ask anybody who knew Graphic Design alumnus Doug Oliver (BFA 78) to describe the late designer’s personality and you’re likely to hear “larger than life.”
That reputation rang true last month when approximately 60 individuals—friends, family, colleagues and Art Center alumni—gathered on March 19 at Lithographix in Hawthorne, California for an informal celebration of the man’s life.
The Kansas-born Oliver, who passed away last December at the age of 63, left an indelible mark in the graphic design world. The annual reports he designed for institutions like the W.M. Keck Foundation and Northrop Grumman transformed potentially laborious information into exquisite works that captured the reader’s imagination.
It’s been a fruitful awards season—and not just for the creative team behind Birdman. Art Center alums have amassed an impressive array of accolades, from the Caldecott Medal (the Oscars of children’s literature) to the Oscars themselves. So in lieu of glitzy after party, we’ve done the next (or perhaps next, next) best thing and compiled highlights from our alumni community’s recent accomplishments below. Enjoy!