Archive for the ‘Graphic Design’ Category

An insider’s view of Art Center’s creative process with our latest round of Student Space videos

Wednesday, October 29th, 2014

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process in action in the series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. In the end, we’re left with an insider’s view of the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.

Worth a rewatch: Graphic Design department’s new Begin Here video

Wednesday, October 22nd, 2014
Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

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Seeing stars with Dan Goods: NASA’s resident wizard of wonderment and REALSPACE exhibitioning artist

Thursday, October 16th, 2014
Dan Goods and David Delgado Refraction, 2014 on view in REALSPACE. Courtesy of the artists.

Dan Goods and David Delgado, Refraction, 2014; on view in the Williamson Gallery’s REALSPACE show. Courtesy of the artists.

What are you doing with your special moment in time today? This pointed challenge culminates an inspiring TEDx Talk by Graphic Design alumnus Dan Goods, who works as a visual strategist (aka resident artist) at NASA’S Jet Propulsion Laboratory (JPL) in Pasadena. Here’s how Goods answers his own question: “I’m creating experiences for people that give them a moment of awe and wonder about the universe we live in.”

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Change/Makers video: Crossing borders and disciplines with Graphic Design and MDP alum Rebeca Méndez

Thursday, October 9th, 2014

Rebeca Méndez holds Art Center degrees in two different disciplines, Graphic Design (BFA, ’84) and Media Design (MFA, ’97). Her life and work stand as a testament to defying the conventions of those fields by expanding the definition of what it means to be a working artist and designer. She has forged her own path through punishingly uncharted terrain that’s taken her to the arctic tundras of the earth’s poles, as well as many untamed territories.

For these reasons among many others, Méndez was chosen to be the subject of the latest installment in the Change/Makers series of video profiles, which explores the ideas and passions informing the creative practices of some of Art Center’s most innovative and inspiring alumni.

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Art Center alumni notes: August and September 2014

Friday, October 3rd, 2014
Doug Aitken: Still Life Regen Projects, Los Angeles

Doug Aitken: Still Life
Regen Projects, Los Angeles

Art Center’s enterprising diaspora has been making a creative impact far and wide during August and September. Here’s a primer of the past two months’ worth of alumni accolades and accomplishments.

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Science and Art collide in the REALSPACE exhibition at Art Center’s Williamson Gallery

Thursday, September 25th, 2014
Dan Goods andDavid Delgado Refraction, 2014 Theater light, water, custom electronics 19 x 25 ft., dimensions variable. Courtesy of the artists.

Dan Goods and David Delgado; Refraction, 2014; Theater light, water, custom electronics; Courtesy of the artists.

The painter Willem de Kooning once said that the idea of space “is given to the artist to change if he can.” And of the real, Robert Rauschenberg opined that a painting “is more like the real world if it’s made out of the real world.” Space in painting is measured on a scale that begins with deep illusion depicting what appears beyond the window of the canvas, and moves successively forward to tangible real tactility in front of the canvas.

Where an artist chooses to work on that illusion-to-reality scale can have meaning in and of itself. And the modern history of those choices can be viewed as a kind of archeology of existential change. The exhibition REALSPACE, opening October 4 at Art Center College of Design’s Williamson Gallery, is meant to reflect on how science intersects with that history. Poeticized by artists and studied by scientists throughout human history, the intractable reality of the natural world is examined by contemporary art and artifacts included in REALSPACE.

REALSPACE will be installed in the Williamson Gallery October 4, 2014 through January 18, 2015. The public is invited to an opening reception on Friday, October 3, from 7 to 10pm. Artists in the exhibition include Adam W. Brown and Robert Root-Bernstein, James Griffith, Dan Goods, David Delgado, Santiago Lombeyda, Rebeca Méndez and Jennifer Steinkamp. Artifacts and writings by James Ferguson (1710-1776), William Herschel (1738-1822), and Sir Isaac Newton (1642-1727), on loan from The Huntington Library, are also featured in the exhibition that combines works from contemporary art and science.  At its opening, the exhibition will be accompanied by a 20-page free booklet and, eventually, a 40-page catalog.

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Change to spare: Art Center students develop social innovation campaign to ease homelessness

Monday, August 25th, 2014

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Money magazine ranks Art Center grads among the most employable in the nation

Friday, August 22nd, 2014

 

goods.small

Alumnus Dan Goods, Visual Strategist at NASA’s Jet Propulsion Laboratory, stands with “Refraction,” an artwork he created with fellow alum David Delgado.

An Art Center education doesn’t come cheaply. It requires a high-deposit, high-return investment of resources, tapping reserves of creativity and cash. But Art Center students know these initial sacrifices will pay off down the road when they emerge with an education custom designed to equip them for creatively and financially fulfilling careers. Money magazine reinforced the College’s reputation for boosting its grads’ professional prospects this week when it ranked Art Center third on its list of 25 of the best college values.

In response to millions of parents seeking colleges that strike a balance between affordability and professional prestige  and training, Money devised a new tool to measure a college’s ROI.  The new ranking places Art Center at number three on its “Value All-Star” list since, according to the editors’ careful calculations, Art Center alumni exceed expectations when it comes to earning. Money found that our grads take home an extra $12,000 per year early in their careers, using criteria based on three equally weighted categories: quality, affordability and career outcomes. The magazine defines outcomes almost entirely in terms of how much students earn after graduation.

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Brad Bartlett scattered inspiring pebbles of wisdom throughout his Great Teacher Award address

Wednesday, August 20th, 2014
Instructor Brad Bartlett stands inside student Ka Kit Cheong's "Plaception" installation. Photo: Chris Hatcher

Instructor Brad Bartlett stands inside student Ka Kit Cheong’s “Plaception” installation. Photo: Chris Hatcher

“I went for a long hike on Sunday morning to think about what I would say to you today,” said instructor Brad Bartlett this past Saturday at the top of his commencement address to Art Center College of Design’s graduating class of Summer 2014. “During that hike I remembered something one of my college professors, Dr. Michael Pause, once said: ‘May I always remain a pebble in your shoe.’”

Immediately prior to delivering his speech, Bartlett became a twice recipient of College’s Great Teacher Award for full-time faculty; he previously won the award in 2003. Also at Saturday’s ceremony, Humanities & Sciences instructor Rocio Carlos won this year’s part-time faculty Great Teacher Award.

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Grad Show Preview: Diving into the Summer 2014 talent pool

Monday, August 18th, 2014

Perhaps more than graduation itself, Graduation Show Preview marks the culmination of a student’s years of hard work at Art Center. Each term, on the Thursday before Saturday’s commencement ceremony, the College’s classroom studios, hallways and exhibition spaces come alive with 2D, 3D, digital and other work renowned for both its conceptual rigor and its professional finish. It’s like one giant gallery opening — the Summer 2014 edition brimming with more than 450 invited guests — showcasing some of today’s most innovative and most driven emerging artists and designers.

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