Archive for the ‘Graphic Design’ Category

Has alum Chris Do helped reinvent the music video with the interactive design for the Coldplay hit, “Ink?”

Wednesday, January 28th, 2015

The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.

The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!

In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.

In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.

“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”

You can experience the “Ink” video here.

Cloud 9 formation: Environmental Design students draw inspiration from nature and Buckminster Fuller for innovative pavilion on Spain’s Costa Brava

Wednesday, January 14th, 2015

Cloud 9, an award-winning Barcelona-based firm known for its dynamic, cutting-edge architecture, has collaborated with Art Center’s Environmental Design Department to design and fabricate a work/play pavilion for a residential site located on Spain’s Costa Brava.

Students from multiple disciplines were challenged to create an innovative structure that would draw inspiration from the local environment (a Mediterranean hillside amid tall pine trees), integrate new media, and become a case study for future projects. Cloud 9 director Enric Ruiz-Geli, imbued by Buckminster Fuller’s interest in natural geometry and parametric design, gave students their brief in February 2013 and followed up with regular visits as the project progressed. Concepts were developed and prototyped at the College’s Hillside Campus in Pasadena before being implemented at the site in Spain.

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Art Center president (and theater director) offers expert advice to creatives upping their presentation skills

Monday, January 12th, 2015

In her autobiographical presentation, Alex Mon de la Guardia included an X-ray and a photograph of her back.

It’s a chilly Wednesday morning in late November, and it’s showtime for a dozen students in Petrula VrontikisCreative Presentations and Critiques class. Gathered in semi-darkness in the nearly empty Ahmanson Auditorium, they are joined by a few invited guests, among them Art Center President Lorne M. Buchman.

For their end-of-term critique, the 12 students will present 15 images for 15 seconds each—an abbreviated PechaKucha. Standing alone on stage and narrating their slideshows without a script, the students have all been given the same assignment, to trace their own individual journeys as artists and designers. For six of them, today is a rehearsal; for the rest, this presentation will be their final. Some are more nervous than others.

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Designmatters student Adriana Crespo hones her human-centered design skills in Nigeria

Wednesday, January 7th, 2015
Designmatters student Adriana Crespo

Designmatters student Adriana Crespo

This past summer, I was fortunate enough to be part of an incredible team of creative people with backgrounds in business design, interaction design, industrial design, engineering and writing, to mention a few. This multidisciplinary group of people make up IDEO.org, a non-profit born from design consultancy (IDEO).   IDEO.org saw the power and success of design thinking and human-centered design, and decided to apply these methodologies to solve pressing issues of poverty around the world.

Being a Designmatters Concentration student, I couldn’t have asked for a better opportunity to start exercising my design skills in the social impact field. My title of “graphic design intern” only partially describes all the tasks and challenges I was asked to take on.

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Stave off back-to-school angst with the latest episodes of our Student/Space videos

Tuesday, January 6th, 2015

Spring 2015 Orientation begins today. And while an Art Center initiation holds the potential to overwhelm and intimidate with its alphabet soup of acronyms (extra credit to any new student who can define ACCD, CSE,  JFK and LAT). Then there are those daunting tales of Art Center’s punishing workloads and cringe-inducing crits.

Of course, it’s worth noting that any challenges encountered here will not be experienced in vain. There is a method behind the madness. An Art Center education, above all else, instills a process-driven approach to the audacious act of bringing innovative and imaginative ideas to life.

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Remake, revise, refine, rethink: Check out episode 2 of our Student/Space video series

Wednesday, December 3rd, 2014

Creativity begins with a leap of faith. It’s a belief in one’s ability to transform the spark of inspiration into a work of art or design that exists in some form within the physical or digital world. And as with any risky endeavor, sometimes serendipity occurs and the work takes on a life of its own. Other times, things don’t work out as planned. Unexpected challenges rear up. Obstacles stubbornly resist removal. Life happens.

And while the iterative process of gear-grinding experimentation often adds depth and complexity to the final creation. Sometimes there are hurdles that simply can’t be cleared. Unfortunately, that was the case this term for one of our Student/Space participants, Rosie Geozalian, an Advertising student who had to shelve her promising project (creating a spot for the language learning system, Rosetta Stone) due to personal reasons.

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Typography Center to be Established with $2 Million Gift, Honors Beloved Professor Leah Hoffmitz Milken

Tuesday, December 2nd, 2014
Leah_Hoffmitz_with-student-Copyright-Steven-A-Heller-Art-Center-College-of-Design

Letterform expert and Professor Leah Toby Hoffmitz Milken works with a student at Art Center where she taught for more than 20 years. © Copyright Steven A. Heller and Art Center College of Design

Typography is the hidden power player influencing the way we read, talk, write and interact with the digital world. Storytellers throughout corporate America, from soap makers to car manufacturers, articulate ideas through common visual languages. Similarly, global initiatives like the (RED) awareness campaign thrive from strong visual recognition. Armed with 21st-century visual literacy skills, artists and designers can be among the most important drivers in reaching consumers and influencers, helping business leaders communicate with each other and creating value for industry as well as nonprofits.

To that end, Art Center, this week announced a $2 million gift to the College from the Lowell Milken Family Foundation that will establish the Hoffmitz Milken Center for Typography. The Hoffmitz Milken Center’s aim is to advance the research, teaching and understanding of letterform design and typography. Recognizing typography as a vital component of our visual culture, the College has been developing plans to make Art Center a central influential force in this field. The Foundation’s gift helped turn those plans into reality.

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Art Center’s Berlin program highlighted in Superior Magazine Q&A with Graphic Design’s Simon Johnston

Wednesday, November 12th, 2014
Simon Johnston

Simon Johnston

The following interview with Graphic Design faculty member Simon Johnston originally appeared in Superior Magazine. We’re republishing it here because it’s incredibly illuminating about Art Center’s BIKINI Berlin program as well as the depth of Art Center’s iterative process. And it’s not every day that a faculty member makes the pages of a men’s fashion magazine!

We live in a world that is controlled and dominated by technology. But students from Art Center College of Design, who are currently guests in BIKINI Berlin, have carried out an experiment. Banned from any technology, they focused their creativity on the actual process of design, and worked with analog methods and tools in their creative process. The results are remarkable, and will be shown in the form of an exhibition on November 20th. This project is directed by the designer and typographer Simon Johnston.

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Is Art Center the creative equivalent to bootcamp?

Friday, November 7th, 2014
Graphic Design alumnus Michael Noh's (BFA 14) SYNC project. Photo: Alex Aristei

Graphic Design alumnus Michael Noh’s (BFA 14) SYNC project. Photo: Alex Aristei

Studying at Art Center is like going through boot camp. You’ve probably heard students and alumni from the College compare those two experiences. But how realistic is that analogy?

Graphic Design alumnus Michael Noh (BFA 14), who graduated this past summer, has an answer. Prior to studying at Art Center, Noh served in the Army Reserves for four years, during which time he designed multimedia communications and also served on a tour in Iraq as part of a Psychological Operation (PsyOp) unit.

Which means, yes, he went through boot camp. So I put the question directly to this military veteran and working designer: Is graduating from Art Center really akin to surviving basic training?

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An insider’s view of Art Center’s creative process with our latest round of Student/Space videos

Wednesday, October 29th, 2014

 

Screen Shot 2014-10-29 at 4.10.04 PMArt Center has a reputation for putting students through their paces, challenging them to meet and exceed their wildest creative dreams. The work ethic instilled here is legendary as are the results of all that toiling, ideating, imagining and making.

But the journey from inspiration to finished creation has always been somewhat mysterious. So beginning last Fall, we set out to illuminate students’ creative process with the series of videos we’ve recently renamed Student Space. Now it’s become a bonafide ‘thing.’ Here’s how it’s done: We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life. The results have been fascinating, dramatic and nothing short of spectacular. Need proof? Check out this playlist on our YouTube page.

We’re particularly excited to introduce you to the newest group of Student Space participants with this latest round of videos. Pearlyn Lii is a Graphic Design student working on a Brian Eno book. Environmental Design student, Connie Bakshi is sending dispatches from Tokyo, where she’s participating in a collaboration with TAMA University. And Advertising student Rosie Geozalian is tackling a little subject known as human connection in her current campaign.

Join us in watching these works unfold over the remaining weeks of the term. Check this space for subsequent installments on November 22 and December 19.