Archive for the ‘Graphic Design’ Category

Change to spare: Art Center students develop social innovation campaign to ease homelessness

Monday, August 25th, 2014

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Money magazine ranks Art Center grads among the most employable in the nation

Friday, August 22nd, 2014

 

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Alumnus Dan Goods, Visual Strategist at NASA’s Jet Propulsion Laboratory, stands with “Refraction,” an artwork he created with fellow alum David Delgado.

An Art Center education doesn’t come cheaply. It requires a high-deposit, high-return investment of resources, tapping reserves of creativity and cash. But Art Center students know these initial sacrifices will pay off down the road when they emerge with an education custom designed to equip them for creatively and financially fulfilling careers. Money magazine reinforced the College’s reputation for boosting its grads’ professional prospects this week when it ranked Art Center third on its list of 25 of the best college values.

In response to millions of parents seeking colleges that strike a balance between affordability and professional prestige  and training, Money devised a new tool to measure a college’s ROI.  The new ranking places Art Center at number three on its “Value All-Star” list since, according to the editors’ careful calculations, Art Center alumni exceed expectations when it comes to earning. Money found that our grads take home an extra $12,000 per year early in their careers, using criteria based on three equally weighted categories: quality, affordability and career outcomes. The magazine defines outcomes almost entirely in terms of how much students earn after graduation.

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Brad Bartlett scattered inspiring pebbles of wisdom throughout his Great Teacher Award address

Wednesday, August 20th, 2014
Instructor Brad Bartlett stands inside student Ka Kit Cheong's "Plaception" installation. Photo: Chris Hatcher

Instructor Brad Bartlett stands inside student Ka Kit Cheong’s “Plaception” installation. Photo: Chris Hatcher

“I went for a long hike on Sunday morning to think about what I would say to you today,” said instructor Brad Bartlett this past Saturday at the top of his commencement address to Art Center College of Design’s graduating class of Summer 2014. “During that hike I remembered something one of my college professors, Dr. Michael Pause, once said: ‘May I always remain a pebble in your shoe.’”

Immediately prior to delivering his speech, Bartlett became a twice recipient of College’s Great Teacher Award for full-time faculty; he previously won the award in 2003. Also at Saturday’s ceremony, Humanities & Sciences instructor Rocio Carlos won this year’s part-time faculty Great Teacher Award.

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Grad Show Preview: Diving into the Summer 2014 talent pool

Monday, August 18th, 2014

Perhaps more than graduation itself, Graduation Show Preview marks the culmination of a student’s years of hard work at Art Center. Each term, on the Thursday before Saturday’s commencement ceremony, the College’s classroom studios, hallways and exhibition spaces come alive with 2D, 3D, digital and other work renowned for both its conceptual rigor and its professional finish. It’s like one giant gallery opening — the Summer 2014 edition brimming with more than 450 invited guests — showcasing some of today’s most innovative and most driven emerging artists and designers.

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Talk to the brand: A scholarship recipient says goodbye to Brandcamp

Friday, August 15th, 2014
Sidney Li presents at Brandcamp

Sidney Li presents at Brandcamp

Art Center interviewed a young designer transitioning from high school to college before, during, and after attending a Summer Intensive at Art Center’s Saturday High. This interview is the third and final posting in this series.

For four weeks in July, soon-to-be Art Center undergrad Sydney Li has been swimming in the creative waters of Brandcamp, Saturday High’s Summer Intensive focusing on Advertising and Graphic Design. She was able to attend without financial concern thanks to scholarship support from the Richard and Jean Coyne Family Foundation.

We caught up with her one last time at the end of Brandcamp, just as she was coming up for air.

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Summer 2014: Countdown to commencement!

Tuesday, August 12th, 2014
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Getting ready for Grad Show. Photo: Lucia Loiso

The computer labs are packed. The shops are humming at all hours. Visitors from sponsoring companies and organizations are streaming through campus to attend final presentations. And the Student Gallery is full of projects in and out of the coveted space. These telltale sights and sounds can only mean one thing at Art Center: Week 14 has arrived.

The state of the campus is a visual reminder of the frenetic energy generated by Art Center students sprinting toward finals. The end of the term is here; and for 111 students, this week marks their last. Saturday evening, after countless all-nighters, critiques, finals, internships and hopefully some fun, 100 undergraduate and 11 graduate students will be awarded their degrees. As we count down to commencement, we celebrate these creative and talented individuals who are about to take on the world and honor the great teachers who have guided the way. Here’s the lowdown for the week.

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Not sure what type of design to study? Sample them all in Andrew Hall’s Design 360

Monday, August 11th, 2014
Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.

For the past four years, artist Andrew Hall has taught Design 360 at Art Center at Night (ACN), Art Center’s continuing studies program. Design 360 gives students a whirlwind tour of many of the major disciplines offered at the College, including: advertising, graphic design, filmmaking, illustration, product design and transportation design.

In the class, he asks his students to imagine a product that “protects something” which can be “something obvious like safety goggles” or something more abstract “like a camera, which protects memories.” Then, for the next 12 weeks, students give their product the full treatment—designing everything for it from a logo to a storyboard for a 30-second commercial—and then present it to the class, complete with drawings that show their process. “The presentation teaches the importance of really owning your concept.”

Hall finds the diversity of his students particularly inspiring—some take Design 360 when they’re at a point in their career where “they’re just treading water and need to make a big decision” while others treat the course as a philosophical journey. “Some of them come up with solutions far more cerebral and spiritual than a product you can hold in your hand.” (more…)

August 2014 Alumni Notes

Friday, August 8th, 2014
Jennifer Steinkamp's Murmurfication

Jennifer Steinkamp’s Murmuration

Summer 2014 has yielded a bounty of freshly produced works, events and ideas by Art Center alumni. And look for future editions of this dispatch to be equally flush, given July’s bumper crop of kickstarter campaigns. Read on to learn more…and get in on the fun(ding).

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Agustin Garza takes human-centered design to a whole new level—the CEO level

Thursday, July 31st, 2014
Agustin Garza

Agustin Garza

For many designers, the most gratifying moment in any project arrives with the unveiling of the visual and conceptual deliverables laid out before a satisfied client. But not Agustin Garza (GRPK, ‘81). The principal and founder of The Garza Group made a pivotal discovery about his own value proposition several years back when it became clear that the real, lasting benefits of his work lie in the meticulous research process he undertook to assess corporate leaders’ mission, vision, values and goals.

For Garza, and ultimately his clients, the journey became the destination. “The irony is that work really is not what you see but how you get there,” says Garza, principal and founder of Garza Group Communications, whose clients include City of Los Angeles, Mexico City, Coca Cola, Luxe Hotels and American Express.  “That’s true in most careers. It’s getting to that one solution that is the real job.”

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I’m with the brand: A scholarship recipient reaches Brandcamp’s high intensity half-way point

Thursday, July 24th, 2014
Brandcamp branding copy

Brandcamp branding copy

Going from high school to Art Center’s highly intense undergraduate degree program can be a challenge for even the most ambitious student. Recent high school graduate Sydney Li is bridging that transition by participating in Brandcamp, Saturday High’s four-week Summer Intensive focusing on Advertising and Graphic Design.

Thanks to scholarship support from the Richard and Jean Coyne Family Foundation, Sydney is able to pursue her classes without financial concern. She agreed to check in with us before, during and after Brandcamp to share her experience. This is our second conversation with her.

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