Category Archives: News

“Uncool: The Anti-Gun Violence Project” Engages Children Through Creative Workshops

Designmatters’ pilot program with Pasadena Public Library offers a fresh approach to promoting dialogue and prevention

Art Center College of Design, through a partnership with the City of Pasadena Public Library, has taken its innovative gun violence education and prevention initiative into local neighborhoods. Uncool: The Anti-Gun Violence Project, supported by the Nathan Cummings Foundation, provides vital new resources for educators and prevention advocates in the form of original illustrated children’s books for six- and seven-year-old readers.

At the Pasadena Public Library, teacher LaShawn Moore reads to children from the book “Mark and the Jellybean Monster” by Art Center alumna Ariel Lee. Photo by Sylvia Sukop.

Throughout the month of April, the Pasadena Public Library has offered a series of free public programs for children and their families — hands-on creative workshops inspired by the “Uncool” children’s books — led by an Art Center faculty member and other educators, including some of the designers and storytellers who created the books. Curated by Helen Cahng for Designmatters at Art Center, the local series is a pilot program with potential for expansion in other communities.

The final workshop in the Pasadena Public Library series takes place Tues., April 30, 3:30–5:30 p.m. at the La Pintoresca Branch Library, 1355 North Raymond Ave. in Pasadena.

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The Librarians Have Landed! And They’re Coming to Art Center

ARLIS-logo

Pasadena plays host to the Art Libraries Society of North America (ARLIS/NA) 41st annual meeting April 25–29, 2013, with speakers and attendees from the United States, Canada, Mexico, Latin America, Europe and beyond. The conference takes place at the Pasadena Convention Center, with additional programs and activities scheduled at Art Center College of Design.

Art Center’s Betsy Galloway hosts a meeting of fellow library directors from Association of Independent Colleges of Art and Design (AICAD) schools. Archetype Press’s Gloria Kondrup conducts a hands-on workshop in letterpress broadside printing. And Art Center Product and Entertainment Design instructor Justine Limpus Parish leads a tour of the Los Angeles Fashion District.

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Art Center Faculty and Alum Dive in to The Aquarium of the Pacific Series on Art, Science and Environment

The Aquarium of the Pacific in Long Beach, Calif. will feature presentations by Art Center faculty members and an alumnus as part of its upcoming Aquatic Academy. Integrating art and science in order to enhance environmental communication, the Aquatic Academy offers a series of evening classes that foster dialogue on issues related to the ocean and environment.

Professor and Director of Sustainability Initiatives Heidrun Mumper-Drumm will be speaking on Thursday, April 25 from 7 to 9:30 p.m., while Vice President of Designmatters Mariana Amatullo and Alumnus Dan Goods, visual strategist at the Jet Propulsion Laboratory, will speak on Thursday, May 9 from 7 to 9:30 p.m. The series of four evening classes will explore how art, design and science can intersect to create and deliver powerful environmental messages.

Long Beach Aquarium

Art Center faculty will be speaking at the Long Beach Aquarium of the Pacific.

Jerry Schubel, president and CEO of The Aquarium of the Pacific, says Goods, Mumper-Drumm and Amatullo bring an ideal combined expertise in the areas of engineering, design, visual communications and sustainability.

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Dieter Rams Urges Graduates Toward a Responsible Design Ethos

Dieter Rams at Art Center

Dieter Rams receives an honorary doctorate of arts from Art Center President Lorne M. Buchman. He concluded his speech by invoking Gandhi’s admonition, “We must be the change we want to see in the world.”

“Tomorrow’s world will be designed by the design students of today — by you — and while this is a great opportunity, this is also a great challenge and a great responsibility,” Dieter Rams told graduating Art Center students during the 2013 Spring Graduation Ceremony on Sat., April 20.

Accepting an honorary doctorate of arts from Art Center, the legendary designer was introduced by Product Design Chair Karen Hofmann and delivered his speech in German, translated live by an English-language interpreter. Rams thoughtfully reflected on his past, sharing lessons gleaned over a long and influential career as a product designer and university professor, while voicing concerns about the future and stressing designers’ changing responsibility in a changing world.

“Today’s main challenges are the protection of the natural environment and overcoming mindless consumption,” he said, urging students toward “a design ethos that goes way beyond complacency and arbitrariness.”

He presented five essential dimensions of design, along with his “formula for sustainable production”: Less but better! Much, much less, and much, much better. He asserted that “Design is primarily an intellectual process. It’s a procedure and an approach to create innovation and new meaning.”

Following are highlights of Rams’ speech:

 

 

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Student Shares Product Design Internship Lessons

Sometimes, the lessons learned in the field are the ones that stick the most. Geoff Ledford, a graduating Art Center student in Product Design, recently wrote an article for Fast Company detailing his experiences interning at Soulcake Creative in San Clemente, California.

“As a designer, I draw and work in 3D – communication via pictures and sketches,” said Ledford. “But prior to deciding to become a designer, I was a writer. My thought was that if I shared some of these lessons, they might help someone else.”

Product Design graduate Geoff Ledford.

Geoff Ledford talks about his design internship experiences in a recent Fast Company article.

His lessons boil down to four points:

  • Kill your ego. “A tinge of hubris can quickly contaminate an otherwise good relationship,” said Ledford. “And with so many capable design consultancies all ready to do the same job, it’s important to stay humble.”
  • Bring passion to your presentation. While working at Soulcake, one of the partners at the studio explained, “A good presentation shouldn’t just give me information–it should evoke emotion.” Ledford realized that his work could not solely rely on analytical justification, but rather worked best when it incorporated emotional elements.
  • Find your own voice. No matter what kind of work, this advice is crucial to anything creative. Ledford makes his case with jazz musician Freddie Hubbard who had to find a voice that was his own instead of being an imitation of Miles Davis. Likewise, when Ledford said he tried creating work he thought his boss would want, “the result was a bunch of concepts that lacked my voice and, consequently, weren’t authentic.”
  • Work will always be there.Wanting to make a good impression, one day Ledford opted to go in the office early to work rather than surf with one of the owners. Instead of pushing Ledford into the office, the owner responded that he thought Ledford should surf: “There is always work and the waves aren’t always this good.” Like any creative endeavor, exploring opportunities outside of design (like surfing) gives fresh perspective.

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Spring 2013 Graduation Events

Campus is buzzing as it kicks off its Spring Term 2013 graduation week! Here’s what’s in store as the College prepares to launch the next wave of creative talent in to the professional world.

Graduation at Art Center

Thursday, April 18

Industry leaders and professionals, employers, corporate partners, donors and alumni will get the first look at the Spring Term’s graduating artists and designers at this year’s invitation-only Graduation Show Preview. The show will feature student accomplishments from major fields of study at Art Center, including Advertising, Entertainment Design, Environmental Design, Film, Graphic Design, Illustration, Photography and Imaging, Product Design, Transportation Design, Graduate Industrial Design and Graduate Media Design Practices.

Graduation Show Preview at Hillside Campus is held from 6:00 to 9:30 p.m. and transitions into a private reception hosted by Alumni Relations immediately following. Simultaneously, from 6:00 to 9:30 p.m., Graduate Media Design Practices hosts the MDP/Lab Thesis Exhibition at South Campus where the world famous Kogi BBQ Truck will be parked to feed attendees.

Saturday, April 20

Join us in the Sculpture Garden at Hillside Campus from 4:00 to 6:00 p.m. as we celebrate the newest graduating class during our graduation ceremony. Legendary designer Dieter Rams will receive an honorary doctorate degree and deliver the commencement address. We will also hear from valedictorian and Illustration student Agnes Hyun-Jeong Lee and present the Art Center Student Leadership Award to Product Design student Vladimir Almonnord.

After the ceremony, Graduation Show opens to the public from 6:00 to 9:00 p.m. so everyone can enjoy the work of the newest Art Center graduates. In addition to Hillside Campus activities, Graduate Art and Graduate Media Design Practices hosts Graduation Show at South Campus from 6:00 to 11:00 p.m.

The parking lot at Hillside Campus will fill up, so anyone attending Graduation Show on Saturday will be able to take complimentary shuttles to and from the Rose Bowl, Lot K beginning at 6:00 p.m. Self-parking will be available at South Campus throughout the evening.

Congratulations to our Spring Term 2013 graduates!

Art Center Graduates Earning Up to $25,000 More

Coroflot.com Survey Respondents Show Art Center Grads Making More Compared to Other Art Schools

Coroflot.com infographic of median graduate earnings

Coroflot.com’s recent 2013 Creative Employment Snapshot survey shows that of the 10 most represented U.S. colleges and universities that survey respondents attended, graduates from Art Center College of Design earn salaries that range on average from $66,000 to $124,000, or $25,000 more on average than graduates from competing colleges and universities. This goes for both recent grads and industry veterans.

Art Center graduate earnings were compared against similar schools, including Rhode Island School of Design, Rochester Institute of Technology, Pratt Institute, College for Creative Studies, Academy of Art University, School of Visual Arts, Parsons New School, University of Cincinnati and Savannah College of Art and Design.

In addition to earnings, the survey included infographics that show which U.S. cities have the highest concentration of working creative professionals, the job titles with the highest salary ranges and freelance rates, company benefits, how graduates are landing their jobs, and how advanced degrees pay off. Since 2001, Coroflot has collected and reported salary information from thousands of design and creative professionals worldwide.

Launched in 1997 by the team behind Core77, Coroflot is a career and community site made for creative professionals by creative professionals. Coroflot.com connects fellow designers with career opportunities by creating better professional experiences, in areas like industrial design, 3D modeling, architecture, fashion, illustration, graphic design, user experience and more.

Learn more about the survey results at Coroflot.com.

Red Hen Press Event Features Art Center Faculty Member Lita Albuquerque

Stars will align on Art Center’s South Campus rooftop on Tuesday, April 23, when poets and artists come together for a special event focused on separate projects exploring Antarctica created by Katharine Coles and Lita Albuquerque. Coles, Utah Poet Laureate Emeritus, and Albuquerque, Art Center Graduate Art faculty member, will be joined by Poetry Foundation President and Red Hen poet John Barr. Hosted by Red Hen Press, an organization committed to publishing works of literary excellence, supporting diversity and promoting literacy in our local schools, the event will also feature a poetry reading by Barr.

Lita Albuquerque in Antarctica

Lita Alburquerque installing STELLAR AXIS in 2006.

The Earth Is Not Flat (Red Hen Press, 2013) by Coles was inspired by her trip to Antarctica funded by the National Science Foundation. Filled with poetry that enters the infinite space/time continuum that is the southern bowl of the planet, The Earth Is Not Flat both observes and engages the idea of what the environment of the South Pole means as humans encounter it.

Albuquerque created the artwork, Stellar Axis, on the Ross Ice Shelf at the South Pole from Dec. 14-27, 2006, and she provided Red Hen Press with one of the photos of the installation for the cover of Coles’ poetry collection. Stellar Axis is an ephemeral installation of a star map on ice. Albuquerque and her team placed ninety-nine blue spheres on the ice to correspond with the stars above them, stars not visible at that time of year when it was light all the time.

As Albuquerque said, “I am interested in change of scale: how the observer affects the object of observation; space as a void; non-space existing in time… Some brittle stars exist in the Antarctic and Arctic, and some are found even in the deepest parts of the ocean where there is no sunlight. Others have exquisitely developed crystalline lenses, formed from the bone in their skeletons, which focus light inside their bodies and enable them to see. But this is not blackness, it is full of something from long ago with the potential of something yet to be.” [ed. note: Stellar Axis was also featured on the cover of Art Center’s Dot magazine (Spring 2012), which included a feature story on another of Albuquerque’s seminal projects, Spine of the Earth.]

Archetype Press, Art Center’s experimental letterpress workshop overseen by Professor Gloria Kondrup, will be creating limited edition broadsides to commemorate the occasion.

For more information and to purchase tickets, visit the Red Hen Press website.

Dieter Rams to Receive Art Center Honorary Doctorate Degree

Art Center will award legendary designer Dieter Rams an Honorary Doctorate Degree on Sat., April 20 at 4pm at its Spring Term 2013 Graduation. The event is free and open to the public. As chief of design at Braun from 1961 until retiring in 1997, Rams was responsible for innovative design in radios, watches, record players, coffee makers, shavers and other objects that continue to influence functionality and aesthetic in today’s products.

Dieter Rams

Legendary designer Dieter Rams, Braun Chief of Design.

Generations of designers have been inspired by Rams’ work. Apple design chief Jonathan Ive said Apple products could be seen as homage to Rams, who created “surfaces that were without apology, bold, pure, perfectly proportioned, coherent and effortless.”

Art Center student Andrew Kim, who is graduating this year and has been hired to work at Microsoft, said in an article about Art Center and Rams in the March/April issue of Pasadena Magazine that “every child needs a superhero to look up to, and he has been mine.”

In 1980 Rams asked himself: “Is my design good design?” His famous list of “10 principles for good design” values design that is simple, harmonious and timeless. On his tenth principle, Rams said, “Good design is as little design as possible: less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”

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Environmental Design Students Take Top Prize in 2013 LAIAC Competition

Connie Bakshi and John Clark propose design ideas for a new space in the tunnel beneath historic Union Station in Los Angeles

Art Center Environmental Design students Connie Bakshi and John Clark emerged victorious in the Los Angeles Interior Architecture Committee (LAIAC) 21st Annual 1:2 Student Competition, winning accolades, a $10,000 scholarship and valuable exposure in their field.

The high-intensity, industry-juried, one-day charette provides an opportunity for undergraduate students, in teams of two selected by their instructors, from 12 Southern California design schools to have their design ideas critiqued by leading industry professionals and compete for a total of $23,000 in scholarship prizes.

Art Center students Connie Bakshi and John Clark at the LAIAC 21st Annual 1:2 Student Competition.

This year students were asked to design the “Linear Gateway.” Their assignment: Imagine a new space for the 600-foot long tunnel that passes underneath the rail lines at historic Union Station in downtown Los Angeles. Transform the existing plain tunnel into a new space that is functional, informative and forward-looking for the city.

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