Archive for the ‘Admissions’ Category

Worth a rewatch: Graphic Design department’s new Begin Here video

Wednesday, October 22nd, 2014
Still from the Graphic Design department's Begin Here video.

Still from the Graphic Design department’s Begin Here video.

Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.

Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?

No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.

What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.

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Capturing Art Center in close-up: Viewbook photographer, alumna Stella Kalinina

Monday, October 13th, 2014
Viewbook photographer Stella Kalinina (BFA 13) with the finished product in hand. (Photo by Chuck Spangler)

Viewbook photographer Stella Kalinina (BFA 13) with the finished product in hand. (Photo by Chuck Spangler)

Remember when you were shopping around for college? You were likely deluged with thick catalogs and eye-catching viewbooks sent by institutions vying for your attention. Even in the internet era, the printed viewbook remains a vital tool for communicating a school’s value proposition to prospective students—especially when it comes to art and design schools.

Art Center’s 2015–2016 Viewbook, showcasing student work in 11 undergraduate and six graduate degree programs, was published in September, both in print and online. Content and design for the biennial publication are developed by a core team of Marketing and Communications staff members, in collaboration with Kit Baron, senior vice president, Admissions and Enrollment Management, and the College’s Provost Fred Fehlau.

High-quality visuals are key to the Viewbook, which this year features contributions from photographer Stella Kalinina (BFA 13), commissioned to capture student life on campus and in classrooms. It was a large and complex project, one that Stella was well prepared for as a recent graduate of the College’s Photography and Imaging program, with its emphasis on technical and professional skills along with creative expression. (more…)

Art Center challenges career changing creatives to ponder: Why work?

Wednesday, September 3rd, 2014
Ad for Art Center's Why Work campaign

Ad for Art Center’s Why Work campaign

Why work?

It’s a compelling question; but one most of us are too busy working to contemplate. Beyond the practical necessities of gainful employment, however, lies a whole set of considerations that have more to do with personal fulfillment and authentic creative expression. It may seem like a luxury  to factor these qualitative variables into one’s employment equation. But in today’s growing creative economy, there’s a strong argument to be made for cultivating a career that leverages those right brain talents.

Art Center has long been a training ground for those seeking to land a day job that also happens to be a creative calling. It’s a defining characteristic of both the College itself and its students, faculty and alumni. It also happens to be the driving force behind the College’s new “Why Work” campaign developed by award-winning advertising firm WONGDOODY, which hinges on one question:  “Why work for a living?” Because the corollary to that question is that when you love what you do, you’ll never work a day in your life. Compelling, isn’t it?

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Fall 2014 Orientation: Ready. Set. School!

Tuesday, September 2nd, 2014
New students touring campus with peer mentors

New students touring campus with peer mentors

“Life isn’t about finding yourself, it’s about creating yourself.” ~ George Bernard Shaw

This week, 450 new undergraduate and graduate students will meet with key staff members who will aid in their transition to Art Center, get to know peers, mingle with upper term students from various disciplines, receive insight from faculty members and have a chance to get acclimated to campus life through a networking gathering. This is Art Center orientation—expertly crafted and designed by the Center for the Student Experience (CSE) to prepare the entering class for success in their studies.

It is a week defined by securing ID cards and parking passes, touring the campus, eating, listening and observing. Everything planned this week will help the rookies succeed at Art Center. But one of the most important ways to prepare for what lies ahead is to listen to those who have done it. In the spirit of learning from others’ mistakes and successes, The Dotted Line gathered some nuggets of expert advice (solicited on Facebook from current and former students) for the newcomers among us:

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If I knew then what I know now: Alumni advice for incoming students

Tuesday, May 6th, 2014

peanuts-blogging-advice-770x433

A new crop of students sprouted at Art Center on Monday. The group of newbies was humming with excitement and anxiety about the eight terms of full-immersion art and design education that lay ahead. Many of their concerns will be addressed and allayed during their week-long initiation into Art Center’s community of high-intensity creatives.

But the official orientation doesn’t quite cover everything a new student needs to know about life at Art Center. The most useful, actionable advice for incoming students—we’re talking about security-cleared insider intel—can only be gleaned from people who’ve been there and done that.

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New to Art Center? This orientation week survival guide may come in handy.

Monday, May 5th, 2014

This week Art Center welcomes new students for a week of orientation and acclimation to life in the arroyo. Before getting down to the nitty gritty, here’s a few fun facts you may not know about the College:

  • The Sculpture Garden once held world-class sculptures on loan from LACMA.
  • Mary Lambert’s recent Body Love video was filmed on the sound stage at Art Center by alum Jon Jon Augustavo.
  • Some say the best bathrooms (and showering facilities) on campus are in the basement of 950 South Raymond.
  • Keep your eyes peeled for the deer wandering around and through Hillside campus. They are often photographed, frequently filmed and much loved.
  • Bears also make an occasional appearance. These appearances are less Facebook-friendly.

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Spring 2014 Grad Show: Making the world a better place, by design

Monday, April 21st, 2014

Like a field of tulips bursting with color, spring has sprung at Art Center in the form of last weekend’s Grad Show. With an eye-popping array of stunning creations and innovation, works from this term’s wildly talented cohort of graduating students exploded through the hallways and galleries of Hillside and South Campus. Potential employers, curious visitors, beaming family members and excited (yet relieved) friends fawned over the fruits of many years of work and sacrifice grads invested in joining the coveted club of Art Center alumni.

Dazzled as I was by the work, I was able to meet up with a few students. And the following survey offers but a small sample of the artists and designers who stood out for various reasons.

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Party school? Maybe not. But ACCD has “interesting” in the bag.

Wednesday, January 15th, 2014

meme accd

Art Center may not be the most socially vibrant college environment. And the school’s notorious make-or-die work ethic can make for a very sleep-deprived (sometimes hygenically challenged) student population. But ACCD and its students are nothing if not interesting.

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Spring 2014 orientation: Get the 411 on all things Art Center

Monday, January 6th, 2014

welcome-new-students

This week, Art Center welcomes new students to a week of orientation activities organized by the College’s Center for the Student Experience.

“New student orientation is the moment in which students’ first impressions and experiences are made,” says interim Dean of Students, Kendra Stanifer. “The orientation helps students to create connections to the College and to each other that will build the community they live in for the next 3 to 4 years.”

Here’s the lineup of activities designed to immerse new students in Art Center culture and maximize their experience here, both in and out of the classroom.

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True confessions from Art Center at Night students, captured on video

Tuesday, November 19th, 2013

Each term, Art Center at Night holds an open house, offering current and prospective students a brief glimpse at what goes on within the walls of its open-air classrooms. It’s a fleeting, but essential, experience for career-changers and seasoned and aspiring artists preparing to make the leap into what’s arguably the city’s most high-intensity after-hours creative education. It’s also an opportunity likely missed by anyone with extended working hours or family obligations (i.e., those who need it most).

Don’t fret. We’ve got your back. At a recent open house, we asked students to get in front of the camera and share with us what Art Center’s continuing studies program has meant to them. The answers were as diverse as the individuals themselves. See for yourself in the video above.

Perhaps it’s time to contemplate what Art Center will mean to you.