Frank L. Lanza (BFA ’57 Illustration) has had his finger on the pulse of advertising illustration for nearly 60 years. Working almost exclusively as a freelancer, he survived the new dominance of photography in print in the 1960s, experienced the pungent impact of the Magic Marker on storyboarding, and witnessed the revolutionary impact of computers on layout and design. His wide-ranging career has included packaging design for Crown Zellerbach and book illustration for Sunset Magazine and the first Del Monte Kitchens Cook Book. He also storyboarded for commercials and TV shows.
Lanza credits the solid fundamental toolkit he acquired at Art Center with laying the groundwork for his creative versatility and professional durability. “I was able to last as a freelancer thanks to the strong foundation of drawing skills I received at Art Center,” he says. He now hopes to return the favor to future artists with a gift of $1 million to the College to establish the Frank L. Lanza Scholarship Endowment, providing them the same lifelong artistic foundation. The endowment supports students of exceptional talent in the Illustration and Fine Art departments.