In order for any one product to stand out at the Consumer Electronics Show (CES)—the annual convention held in Las Vegas in which thousands of companies show off their latest and greatest electronic devices—it has to be something special. And if that product happens to be a television set—a product category in which differentiation is not always the name of the game—then it must be something spectacular.
“Spectacular” seems an appropriate way to describe Samsung’s upcoming S9W, an Ultra High Definition ultra-thin curved TV co-designed by Product Design alumnus Yves Behar’s (BS ‘91) Fuseproject studio—whose iconic designs include Jawbone’s Up activity tracker, the One Laptop Per Child computer, and the SAYL chair for Herman Miller—and Samsung’s senior vice president and designer Yun-je Kang.
The S9W was unveiled by Samsung at last week’s CES and it was immediately lauded by the press. Bloomberg Businessweek called it a “sculptural masterpiece”; The Verge called it “as much a piece of art as it is a consumer electronics product”; and WIRED called it “the clutter-free curved TV of your dreams.”